At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

Feel the Innovation in Every Step

Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And we are always thinking up new ways to make movement more fun, more purposeful, and more empowering.

HOKA was born out of the unwavering belief that if you ignored the doubters and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains.

Conceived in Annecy, France, HOKA offers a bold and unexpected approach to performance footwear and apparel.